Digital Marketing Specialist (m/f)
- Tivat Podgorica
- Stalan
- Puno radno vreme
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
- Design, build and maintain our social media presence;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimise spend and performance based on the insights;
- Brainstorm new and creative growth strategies;
- Plan, execute, and measure experiments and conversion tests;
- Collaborate with internal teams to create landing pages and optimise user experience;
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Instrument conversion points and optimise user funnels;
- Collaborate with agencies and other vendor partners;
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- BS/MS degree in marketing or a related field;
- Proven working experience in digital marketing;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Experience in optimising landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Working knowledge of ad serving tools (e.g., DART, Atlas);
- Experience in setting up and optimising Google Adwords campaigns;
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Strong analytical skills and data-driven thinking.
- Competitive salary;
- Discretionary bonuses;
- Opportunity for professional growth.
Prekoveze